Communications

ESD 113's award-winning Communications team works with districts and state education agencies to achieve goals through strategic communication. We measure success by your results: increased community engagement, stronger family trust, and clearer connections between schools and the people you serve.

We customize our service to match your budget and needs. Contract with us for a full year to save money on our hourly rate and gain a proactive communications partner. We also work on single projects when you need extra support.

We deliver outcomes through:

Strategic messaging
Graphic design
Marketing
Photography
Social media management
Spanish translation
Videography
Website design
Writing

Accessibility

School districts that receive federal funding must follow Section 504 of the Rehabilitation Act of 1973. Both Section 504 and the Americans with Disabilities Act require state and local governments to follow WCAG 2.1, Level AA, for websites and mobile apps. Districts that don't comply face legal risk. They also prevent community members from getting information and services. Our team fixes documents, websites, and digital materials to meet federal standards. We help your district follow legal rules while making sure all families can access your information. We also offer beginner and advanced accessibility workshops so you and your staff can learn about and implement accessibility standards.

Branding & Identity

Strong branding builds trust in your community. When families see consistent, professional materials, they know you care about quality. Good branding helps you stand out and create pride among students, staff, and families. It makes your communications more effective and supports funding campaigns. A clear visual identity also helps attract and retain good teachers and staff. We help school districts create a strong visual identity that reflects your district's values and educational ideas. From logos to color schemes, your district will stand out and connect with students, families, and the community.

Levy & Bond Campaigns

Levies and bonds empower local communities to have a voice in educational priorities. Levies are for learning—we help you communicate educational priorities and programs that drive student success. Bonds are for building—we help you communicate facility needs and capital improvements that support student learning and community growth. We develop creative informational campaigns that reflect the spirit of your school district and ensure your community can make an informed choice on election day.

Crisis Communications & Reputation Management

We help school districts manage difficult situations with clear, direct messaging. When problems arise, we help you share accurate information quickly and address community concerns. Our team creates response plans before issues happen and provides support when you need to communicate during challenging times. Good crisis communication maintains trust by keeping your community informed and showing that you handle problems openly. We help you respond to incidents, work with media, and reach families through multiple channels. We work with districts on emergency response communication, media training for leaders, social media management, family notification systems, community meeting support, reputation management, and proactive messaging plans.

Strategic Planning

Whether you are creating a strategic communications plan or an entire organizational strategic plan, our team knows how to plan for maximum impact. We gather input from different groups and facilitate good conversations. Our experience with audience analysis helps districts understand what matters to students, families, staff, and community members. We translate complex ideas into clear language. We create materials that help people understand and support the plan. We also help districts communicate their vision well. We manage change as they implement new strategies. Our team runs planning sessions, manages timelines, and makes sure all voices are heard in the process.